Telephone: 01244 571440
Email: enquiries@distinctivepartnerships.com

Business Development Courses

Training:

02/12/2009

Action Solution Based Learning

DP lead the Action Solution Based Learning field

Testimonials:

3 Partner Firm

Working in partnership with DP to ensure that we meet and exceed our clients' expectations is crucial to the success of our business.
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Contact:

Telephone:
01244 571440

Email:
enquiries@distinctivepartnerships.com

Address:
Distinctive Partnerships Limited
Audit House
Rossett Business Village
Llyndir Lane
Rossett
LL12 0AY
DX 742000 ROSSETT

Business Development Courses

Developing your business through gaining new clients, managing your existing clients better and entering new markets or specialist areas is key to the health of Law Firms. These courses will enable you to better understand and develop your business.

Download an Application Form here 

Business Development & Marketing 1 – Andrew Hedley
This course will introduce you to the fundamentals of a Business Development & Marketing Strategy enabling you to plot your firms current and desired competitive position and understand better the opportunities and challenges you face.
 
By the end of this course you will be able to:
  • Conduct internal assessment of your current business, its profitability, work-profile and client base structure.
  • Undertake macro-environmental assessment of the longer term challenges faced by your firm.
  • Create a competitive analysis which considers the immediate competitive forces faced by your firm and the relative challenges to development which they pose.
  • Consolidate this analysis into a top-line overview which sets out the key opportunities and threats faced by the firm. 
Business Development & Marketing 2 – Andrew Hedley
This is the second in a series of three courses that will enable you to create and implement highly effective business development and marketing strategies.
 
By the end of this course you will be able to:
  • Map out the options available to your firm.
  • Evaluate these options based on your competitive assessment (covered in the first course).
  • Understand the implications of the choices that you make on the Firm from a number of perspectives.
  • Arrive at a set of preferred choices which will form the framework for your strategy. 
Business Development & Marketing 3 – Andrew Hedley
The third in this series of three will enable you to create and implement highly effective business development and marketing strategies.
 
By the end of this course you will be able to:
  • Evaluate the strategic priorities which any implementation programme must consider.
  • Create an integrated project plan looking at all implementation streams and against which resources and budgets can be allocated.
  • Articulate an implementation plan set against a timeline and with clear targets against which progress can be measured.
  • Manage the change process using an industry leading approach. 
Client Relationship Management 1 – Structuring for Success – Andrew Hedley
The course will explore the importance of Client Relationship Management showing how firms can adopt a more client oriented approach to their business. An initial evaluation of current practices, successes and failures will be used to identify the areas in which the firm should focus its efforts most strongly.
 
By the end of this course you will be able to:
  • Understand the key areas of client relationship performance that will drive satisfaction and loyalty.
  • Evaluate current practices, successes and failures to identify the areas in which the firm should focus its efforts most strongly.
  • Create a bespoke framework for client relationship management which reflects the participant’s firm’s unique market position and client base.
  • Design plans to improve performance. 
Client Relationship Management 2 – Delivering the CRM Approach – Andrew Hedley
The second in a series of two that will enable you to create, launch and manage a client relationship management programme within your firm.
 
By the end of this course you will be able to:
  • Plan the implementation of a client relationship management programme.
  • Consider the systems which are necessary and can realistically be incorporated into the daily routine of busy lawyers.
  • Ensure that your firm’s reward and recognition system is aligned with the client relationship management approach. 
Key Client Management 1 – Shaping up for Key Client Management – Andrew Hedley
You will begin with an evaluation of your own client base in order to understand better its dynamics and the how the principles of key client management can be applied. The development of a key client framework and supporting systems which are appropriate to the Firm will form the core output of the course.
 
By the end of this course you will be able to:
  • Evaluate your client base, understand its dynamics and identify key client relationships.
  • Determine the main performance areas that drive satisfaction, loyalty and increased revenues.
  • Develop plans to improve performance in a way which is achievable and can be succinctly communicated.
  • Develop the systems needed for key client management. 
Key Client Management 2 – Rising to the Implementation Challenge – Andrew Hedley
The second course considers the range of implementation challenges that must be overcome in order to embed a key client programme.
 
By the end of this course you will be able to:
  • Create a programme to ensure that the key client programme can be effectively communicated and rolled out in your firm.
  • Set clear implementation objectives against a project plan to ensure that the required progress is being made and success measured.
  • Put in place measurement, recognition and reward measures which ensure that key client management is placed at the very top of the firm’s agenda. 
Effective Client Service 1 – Making Service Excellence King – Andrew Hedley
The first in a series of two which sets out the key service issues faced by law firms, enables you to measure your own Firm’s performance and to develop appropriate service improvement initiatives.
 
By the end of this course you will be able to:
  • Develop a client feedback programme.
  • Identify and understand the client experience at the various touch points with your firm.
  • Gauge where most value is added and where investment should be prioritised.
  • Map out an approach to service which is tuned to your situation. 
Effective Client Service 2 – Creating a Continuous Service Improvement Approach – Andrew Hedley
The second in a series of two which sets out the key service issues faced by law firms, enables participants to measure their own Firm’s performance and to develop appropriate service improvement initiatives.
 
By the end of this course you will be able to:
  • Understand the points at which service issues are most likely to occur.
  • Propose simple but effective ways in which service failure may be eliminated.
  • Design a programme of continuous improvement and get firm wide commitment to service excellence. 
Client Perception Testing 1 & 2 – Are your Clients Happy? How to Find Out – Andrew Hedley
The first course deals with the process in analysing and evaluating the way in which existing clients perceive the firm. It covers the regulatory requirements and reviewing the existing quality of the provision of service standards to clients. The second course guides you through the practical implementation of the client perception testing programme.
 
By the end of this course you will be able to:
  • Identify and analyse the client service perception gap, being the difference identified between the standards your firm aspires to and the client’s view of the services provided.
  • Measure your firm’s current performance standards.
  • Implement improved performance standards and create a culture of excellence in client care throughout the firm. 
Make the Web Work for You – Lloyd Barrett
While most businesses now have Web sites, few really understand how to integrate their Web-based efforts into a cohesive business development strategy, or how to utilise the available technology to manage this aspect of their marketing endeavour. This course aims to give you that understanding.
 
By the end of this course you will be able to:
  • Understand how Web-based aspects of your business integrate with the overall business plan.
  • Identify the purpose of, and the functions to be incorporated into your Web site.
  • Understand how to improve the performance of the Web site.
  • Monitor and review the contribution of Web-based activities to your business. 
Acquiring New Clients from Referrals – Ewan Sturman
The course will provide the knowledge and understanding of referral strategy and word of mouth marketing. Participants will learn how to network effectively and get more referred business from existing clients and new contacts.
 
By the end of this course you will be able to:
  • Demonstrate a detailed knowledge of referral strategy, including Visibility Credibility and Profitability.
  • Understand why people don’t refer and what to do about it.
  • Target clients more effectively more often, so that you generate more of the clients that you want rather than the clients you get.
  • Measure the results you get from effective “word of mouth” marketing.