Acquiring Clients from Referrals

Tutor: Ewan Sturman  CPD Hours: TBC Duration: 3-6 months

Course Cost: £1395

This practical work- based course on referral strategy for lawyers will be bespoke to meeting your firm’s word of mouth marketing requirements so that all participants will have the ability and skills to bring in new clients. The Course focuses on getting more clients and getting clients to refer you more often.

The course will provide the knowledge and understanding of referral strategy and word of mouth marketing. Participants will learn how to network effectively and get more referred business from existing clients and new contacts.

The course on referral strategy will, as well as focus on your specific issues, help develop skills for you and your team to resolve some of the marketing and growth problems now facing law firms, including:

• Understanding why your networking produces poor results and how to change it.
• Why your clients don’t refer you often enough if at all.
• How to motivate people to pass you more business.
• How to get better more profitable clients.
• How to raise the profile of your firm without spending any money.

This course on referral strategy will give you an in depth understanding of “word of mouth marketing” and how to get referred to better clients more often. The knowledge and skills you gain from this course will be critical to your firm’s future growth and development.

By the end of the course you will be able to:

• Spend less time networking but get better results.
• Identify target clients and build a strategy to get them.
• Know how to get your clients to refer you.
• Know who to spend your time with to get better referrals.
• Improve your client retention by cultivating better relationships.
• Measure and track referrals to actually know how much referred business you get.

Download an application form here