This course focuses on how to make best use of modern technologies, in particular a Web site and associated methods of working, to increase public awareness of your services and to encourage prospective clients to choose your firm. 

While many businesses now use electronic communications and have Web sites, few really understand how to integrate their Web-based efforts into a cohesive business development strategy, or how to utilise the available technology to manage this aspect of their marketing endeavour. This course aims to give you that understanding.

This course forms part of the series of courses on Business Building and will help you to resolve these typical business problems:-

• You use the services of a Web site developer, but have little control over your online activities or appearance.
• You have a Web site but do not know whether it is bringing new clients to your firm.
• You do not know whether existing clients use your site or whether they find it useful.
• You do not know how other firms manage to use their Web presence to attract new business.
• You do not know whether your investment in a Web presence is cost-effective.

This Make the Web work for you course will give you a clear understanding of where your Web presence fits into your overall business plan. It will provide you with the knowledge and practical skills to design, commission and manage a successful on-line presence.

The knowledge you gain form this course will be fundamental to your firm making full use of Web-based technology to grow the business. Effective management of on-line activity can greatly improve the return on investment in these technologies.

By the end of this course you will be able to:-

• Understand how Web-based aspects of your business integrate with the overall business plan.
• Carry out relevant research on competitors, target audiences, success factors.
• Identify the purpose of, and the functions to be incorporated into, your Web site.
• Draw up an accurate specification for a Web developer to produce the Web site you need.
• Define the essential vocabulary to be used in critical elements of your on-line presence.
• Understand the use of statistics in monitoring the performance of the Web site.
• Understand how to improve the performance of the Web site.
• Monitor and review the contribution of Web-based activities to your business.

Download an application form here