Creating the Vision – Creating the Vision and Strategy Part 2

Tutor: Fiona Westwood  CPD Hours: 25 hours  Duration: 3-6 months      

Course Cost: £1395

This is the second in a series of three practical work-based courses designed to enable you to create a Vision and Strategy bespoke to your personal business requirements. The courses focus on the three building blocks needed to develop and agree a formal business strategy – market analysis, a vision of the way forward and the strategic option that fits the marketplace, your resources and goals. It will therefore allow you to create an agreed written strategic plan for the firm that includes detailed market analysis, a vision and development choice, as well as key actions, required resources and agreed timescales.

This second course allows you to develop an agreed Vision for your business and based on your comprehensive Market Analysis, agree its long-term objectives.

This course forms part of the series of courses on Creating the Vision and Strategy and will help you to resolve these typical business problems:-

• Lack of agreed formal plan to take the firm forward.
• Feeling overwhelmed with marketplace pressures.
• Loss of a sense of control of the future of the firm.
• Unable to respond to competitive pressures to change.
• Confusion over the position of the firm in the current climate.
• No clear direction for the future strategy of the firm.
• Competing and conflicting demands to effect change.
• Tensions between different parts of the organisation as to direction of change.
• Inability to take appropriate long-term decisions.

This course on Creating the Vision will give you a clear and agreed vision of your firm, based on its core values and long-term priorities. It will allow you to debate and identify a commonality of purpose across the whole firm and to ensure that people are clear about its future direction.

By the end of this course you will be able to:

• Agree and formalise a vision for the firm.
• Identify, debate and agree core values.
• Brainstorm solutions to marketplace pressures to change and agree long-term priorities for the firm.

Download an application form here