Strategic Market Analysis – Creating the Vision and Strategy Part 1

Tutor: Fiona Westwood  CPD Hours: 25 hours  Duration: 3 months

Course Cost: £1395

This is the first in a series of three practical work-based courses designed to enable you to create a Vision and Strategy bespoke to your personal business requirements. The courses focus on the three building blocks needed to develop and agree a formal business strategy – market analysis, a vision of the way forward and the strategic option that fits the marketplace, your resources and goals. It will therefore allow you to create an agreed written strategic plan for the firm that includes market analysis, a vision and development choice, as well as key actions, required resources and agreed timescales.

This first course allows you to carry out a detailed analysis of the marketplace and present a written report on the opportunities and threats facing the firm to its key stakeholders.

This course forms part of the series of courses on Creating the Vision and Strategy and will help you to resolve these typical business problems:-

• Lack of agreed formal plan to take the firm forward.
• Loss of a sense of control of the future of the firm.
• Unable to respond to competitive pressures to change.
• Confusion over the position of the firm in the current climate.
• No clear direction for the future strategy of the firm.
• Competing and conflicting demands to effect change.
• Tensions between different part of the organisation as to direction of change.
• Inability to take appropriate long-term decisions.

This course on Strategic Market Analysis will allow you to develop a written report analysing the marketplace and current pressures to change. This will be based on a comprehensive review of the market, direct and indirect competitors and possible future directions. It will increase your understanding of and confidence in a range of strategic analysis tools and techniques and allow you to discuss these with key stakeholders. This in turn will ensure that the firm has an improved and comprehensive understanding of the marketplace so that it can make future decisions on a well informed basis. 

By the end of this course you will be able to:

• Select the most appropriate strategic market analysis tools and techniques for your firm.
• Apply them to comprehensively analyse the external marketplace.
• Identify the opportunities and threats facing your firm and present a detailed Market Analysis Report to your firm.

Download an application form here